AI Insights · Timothy · July 2021
Top 5 Fashion Games on iOS in the UK for Q2 2021
Explore the performance of the top 5 fashion games on the iOS platform in the United Kingdom during the second quarter of 2021. Discover trends in downloads, revenue, and active users.
Performance of Top 5 Fashion Games on iOS in the UK for Q2 2021
The second quarter of 2021 saw significant activity among the leading fashion games on iOS in the United Kingdom. Here, we delve into the metrics of weekly downloads, revenue, and active users for the top 5 fashion games: Project Makeover, Covet Fashion: Dress Up Game, MovieStarPlanet, Love Nikki-Dress UP Queen, and Super Stylist Fashion Makeover. The data is sourced from Sensor Tower, where more detailed insights can be found.
Project Makeover
Throughout Q2 2021, Project Makeover exhibited fluctuating weekly revenue, starting at approximately $162.7K and concluding the quarter around $151.6K. The game's weekly downloads varied, peaking early at 57.6K in the first week of April before descending to around 27K by the end of June. Active users saw a slight decline from 254.2K at the beginning of the quarter to 215.7K at the end.
Covet Fashion: Dress Up Game
Covet Fashion: Dress Up Game experienced a noticeable increase in weekly revenue mid-quarter, reaching about $33.9K in the week of May 17. Weekly downloads showed significant fluctuations, with a high of 3K in early May and a low of 781 in early June. The number of active users remained relatively stable, starting at 22.9K and ending the quarter at 21.2K.
MovieStarPlanet
MovieStarPlanet's weekly revenue demonstrated a gradual decline, starting at roughly $14.7K and ending at $5.5K. Weekly downloads also decreased from 3.2K in early April to 1.8K in late June. Active users followed a similar trend, beginning at 16.9K and dropping to 13K by the quarter's end.
Love Nikki-Dress UP Queen
Love Nikki-Dress UP Queen saw its weekly revenue peak at about $8K in the final week of June. Weekly downloads remained relatively stable, with minor fluctuations, ending the quarter at 453. Active users saw a slight decline from 11.3K to 9K over the quarter.
Super Stylist Fashion Makeover
Super Stylist Fashion Makeover's weekly revenue reached its highest point at approximately $6.9K in mid-June. The game's weekly downloads varied, peaking at 9K in early May before tapering off to around 5.6K by the end of June. Active users experienced fluctuations, starting at 85.7K and ending the quarter at 77.5K.
In summary, the top 5 fashion games on iOS in the UK for Q2 2021 displayed diverse trends in revenue, downloads, and active users. For more detailed insights, visit Sensor Tower.
